A Negroni Revelation

Next week, bars and restaurants around the world are celebrating one of our favorite classic cocktails: the Negroni. The iconic drink has assimilated into global consciousness and popular culture with reputable books published under its name and legions of bartenders and cocktail aficionados sharing it worldwide. This begs the question, how many of us are truly aware of the drink’s origins?

They say the best stories inspire imagination and if there is any drink in the world worthy of more than a little mystery – it’s this one. Made of one part gin, one part sweet vermouth, and one part Campari, the cocktail is believed to be born in Florence in 1919, when a bar patron, Count Camillo Negroni, asked for a stronger version of the 19th century drink Milano Torino, a combination of Campari from Milan and Cinzano sweet vermouth from Turin all mixed together with soda water. Camillo Negroni’s fortified version was given a serving of gin in place of the soda.

For many years, this cocktail is a quiet classic, a bartender’s mainstay in Italian restaurants or craft cocktail bars. Today, popular variations have been born out of it in response to drinkers’ changing palates in favour of more bitter cocktails. Alternative recipes include the Sbagliato—or ‘messed up’ in English—a bubbly variation born out of serendipity. A bartender in Bar Basso, Milian accidentally put sparkling wine into the drink, turning the mistake into a happy accident. Another one of Negroni’s long lost cousins is the Boulevardier, a variation of the cocktail created with bourbon, where gin was replaced by bourbon whiskey.

With so much goodness happening during Negroni week, ATLAS is partnering with Food Bank Singapore to donate $1 with each specially crafted Bohemian Aperitivo or Negroni sold between 5th to the 11th of June, there truly has never been a better time to indulge (yay)! From all of us at ATLAS, we wish you Happy Negroni Week! #ginitup

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